
That said, these events have raised ongoing questions around privacy and long-term stability. If you’re worried, here’s how to delete your genetic data from 23andMe. DNA Weekly will continue to monitor the situation and update accordingly.
Direct-to-consumer DNA testing has become increasingly popular, with 23andMe and AncestryDNA leading the space. Both can tell you where your ancestors came from, but they take very different approaches.
23andMe focuses more on genetic insights. Its reports include health predispositions, traits, and deeper ancestry markers like haplogroups and Neanderthal DNA.
AncestryDNA is built for genealogy. Its large user base and extensive historical records make it much easier to find relatives, build a family tree, and explore your ancestry in context over time. You can even start building a tree and explore parts of its records database with a free trial.
Which DNA Test Should You Choose?
- For building your family tree and finding relatives: Choose AncestryDNA. Its larger database and access to billions of historical records make it much easier to discover relatives and expand your family tree over time.
- For deeper genetic insights and health information: Go with 23andMe. It offers more detailed reports on traits, health predispositions, and ancestry markers like haplogroups and Neanderthal DNA.
- For long-term genealogy research: AncestryDNA is the better choice. Its tools, records, and ongoing updates make it more useful beyond the initial test results.
- For a one-time test with more included upfront: 23andMe may feel more complete, since traits are included and health reports are available with higher-tier kits.
- For ease of use and practical results: AncestryDNA is generally easier to interpret and better suited for connecting your results to real family history.
- If privacy and stability are your main concern: AncestryDNA may feel like the safer option, given its more stable track record and fewer recent controversies.
Quick Comparison: 23andMe vs AncestryDNA
| Feature | 23andMe | AncestryDNA |
|---|---|---|
| 🧬 Types of DNA Tests | Ancestry; Health + Ancestry | Ancestry; Traits |
| 💰Starting Price | From $99 | From $99 |
| 💉 Sample Collection | Saliva sample | Saliva sample |
| ⏱ Turnaround Time | 4-6 weeks | Up to 6 weeks |
| 📂 Database Size | 12+ million users | 27 million users + 60B+ records |
| 🌍 Geographic Detail | 2,000+ regions | 3,600+ regions |
| 📥 Raw DNA Upload | No | No |
| 🎁 Free trial | No | Yes (14 days) |
| 📜 Subscription | Yes | Yes |
| 🏆 Best for | Health insights;
haplogroups |
Family history;
finding relatives |
To learn more about features, accuracy, and real user experience, check out our in-depth AncestryDNA review.
AncestryDNA vs 23andMe: How the Testing Process Works

The DNA testing process is very similar for both AncestryDNA and 23andMe. In both cases, you order a kit, provide a saliva sample, and receive your results online within a few weeks.
Step-by-Step DNA Testing Process
No matter which service you choose, the steps are nearly identical:
- Create your account. Register your kit online and enter the unique activation code included in the box.
- Provide your saliva sample. Avoid eating, drinking, or chewing gum for at least 30 minutes. Then fill the collection tube, seal it, and prepare it for shipping.
- Send your sample to the lab. Both companies include prepaid packaging, so you can mail your kit back at no extra cost.
- Track your progress. You’ll receive email updates as your sample is processed and analyzed.
- View your results online. Once ready, your DNA report is available through your account dashboard or mobile app.
Key Differences in the DNA Testing Process
While the process is similar, a few practical differences can affect your experience:
- Easier sample collection. AncestryDNA requires less saliva and clearly warns against overfilling the tube, which reduces the chances of errors. 23andMe typically requires a larger sample, which some users find harder to provide.
- Turnaround expectations. 23andMe estimates results in 3-4 weeks, while AncestryDNA allows up to 6 weeks. In practice, both often deliver results sooner depending on demand.
- Post-results experience. AncestryDNA encourages you to explore its genealogy tools and historical records through optional subscriptions, which add long-term value if you want to build out your family tree. 23andMe offers fewer follow-up features, reflecting its more limited focus on genealogy.
| Step | AncestryDNA | 23andMe |
| Sample collection | Easier to complete (less saliva required) | More difficult (larger saliva sample required) |
| Results time | Up to 6 weeks | 3-4 weeks |
| Post-results tools | Extensive | Limited |
5 Biggest Differences Between 23andMe and AncestryDNA
For most people, AncestryDNA is the better overall choice, especially for genealogy, database size, and long-term value. However, 23andMe still stands out in a few specific areas, like genetic traits and deeper lineage analysis.
1. 🌳 Genealogy vs Genetic Insights
The primary distinction between 23andMe and AncestryDNA lies in their approach to ancestry reporting. AncestryDNA focuses on your family genealogy and creating detailed family trees, drawing on its vast collection of billions of historical records available through a paid subscription. While 23andMe has recently introduced a family tree feature, it’s much more limited and doesn’t offer the same depth or record integration as AncestryDNA.
In contrast, 23andMe leans more into broader genetic analysis. It offers detailed insights into your ethnic background, ancestral migration patterns, Neanderthal ancestry, and maternal and paternal haplogroups.
2. 👥 Database Size and DNA Matches
AncestryDNA has a significantly larger database, with over 27 million users. 23andMe has sold around 12+ million kits.
A larger database increases your chances of finding relatives and making meaningful connections.
3. 🗺️ Geographic Detail in Results
AncestryDNA breaks ancestry down into more than 3,600 regions and populations, compared to 2,000+ regions with 23andMe. This added granularity can make your results feel more precise, especially if your ancestry spans multiple regions.
4. 🧬 Types of DNA Analysis
When it comes to the type of DNA each test analyzes, the difference is more about depth than accuracy. AncestryDNA focuses on autosomal DNA, which is the most useful for estimating your ethnicity and identifying relatives.
23andMe goes a step further by also analyzing mitochondrial DNA (mtDNA) and Y-DNA. This allows it to trace your maternal and paternal lines and assign haplogroups, offering insight into deeper ancestry.
5.📝 Reports and Features
Both AncestryDNA and 23andMe offer ancestry reports, but they package them differently. 23andMe includes trait reports as part of its standard offering and provides optional health reports with its higher-tier kits.
AncestryDNA keeps its core test focused on ancestry, with traits and full genealogy tools available as add-ons or through a subscription. This gives you more flexibility, but it also means some features aren’t included upfront.
- Choose 23andMe for built-in health and trait reports
- Choose AncestryDNA for genealogy and long-term research tools
23andMe vs AncestryDNA Reports: What You Actually Get
To give you a better idea of what each test offers, I looked at my reports from both 23andMe and AncestryDNA. I’ll start with what they have in common, then highlight what makes each one different.
Ethnicity Estimate
Both companies will show you where your family came from, and what percentage of your DNA you inherited from each region. Here’s 23andMe’s version:

And here’s AncestryDNA’s version (now called “Ancestral Regions”):

Both also include background information about each region.
23andMe:

AncestryDNA:

I found this element to be a little richer and more detailed in 23andMe’s report.
DNA Relatives
Both services give you a list of potential relatives who’ve taken their tests, and an estimate of how closely they’re related to you. In my experience, the lists looked quite similar (I’ve blocked out names for privacy).
23andMe:

AncestryDNA:

The main difference is how you can use these matches. With AncestryDNA, you can link relatives directly to your family tree (if they’ve built one) and organize them into groups.
You can see that my top two matches were “managed by” other people. This just means another user created or maintains that person’s tree.
AncestryDNA’s Unique Features
One of the standout tools in AncestryDNA is ThruLines, which shows how you and your DNA matches may be connected through shared ancestors.
In my case, it didn’t show much – likely because I didn’t have a genealogy subscription. Here’s an example from AncestryDNA to give you a better idea:

With AncestryDNA, you can also build a basic family tree of up to 250 individuals. Mine looked like this:

With a subscription, you can expand this significantly using AncestryDNA’s database and even merge your tree with relatives.
23andMe’s Unique Features
My 23andMe report showed me my ancestry timeline, or how many generations ago my most recent ancestor from each ethnicity was alive.

The chromosome painting breaks down which parts of your DNA come from which regions. I found this a bit overwhelming, but it does add an extra layer of detail:

You’ll also get trait reports, which compare your DNA to other users. Some of these felt a bit novelty-driven, to be honest.

23andMe also analyzes mtDNA and Y-DNA to assign haplogroups, tracing your maternal and paternal lines back thousands of years:

And one of the more fun features is its Neanderthal ancestry estimate:

Finally, you can order a printed version of your report if you want a physical summary.
AncestryDNA vs 23andMe Pricing: Which Offers Better Value?
23andMe and AncestryDNA both start at around $99 for their basic ancestry tests, and discounts are common. The real difference comes down to what you get beyond the initial kit.
With AncestryDNA, the basic test provides your ancestry results along with access to a family tree builder. To go further, a subscription is required, which unlocks advanced genealogy tools and access to billions of historical records. If you’re interested in exploring your family history in greater depth, this is where AncestryDNA truly stands out.
AncestryDNA also offers flexible pricing, with both monthly and annual plans, and a 14-day free trial so you can explore its records before committing.
23andMe includes more features upfront. Its base test comes with trait reports, and its higher-tier kits add health and wellness insights. However, its subscription (23andMe+) is only available with those more expensive tests, and focuses on additional reports rather than genealogy tools.
AncestryDNA vs 23andMe: Price Comparison
| Company | Ancestry Test | Advanced Tests | Subscription |
| AncestryDNA | $99 | Ancestry + Traits – $119 | Monthly from $24.99; annual from $229 |
| 23andMe | $99 | Advanced Ancestry + Health – $199
Ultimate Health + Advanced Ancestry – $499 |
23andMe+ from $69/year (advanced tests only) |
Privacy & Security: Which DNA Test Is Safer?
Privacy is a key consideration with DNA testing services. You’re sharing sensitive genetic data, so it’s important to understand how each company protects and uses your information. This is especially important after 23andMe had a serious privacy breach back in 2023.
How AncestryDNA Handles Your Data
AncestryDNA gives you clear control over your data. Your genetic information isn’t shared with third parties unless you opt in, and you can choose whether to participate in research using anonymised data. You can also request deletion of your DNA data at any time, although data already used in completed studies can’t be removed.
Additional safeguards include two-factor authentication for sensitive features like DNA matches and ThruLines, along with secure sign-in options via Apple or Google.
23andMe Data Breach & Trust Concerns
In 2023, 23andMe experienced a major data breach affecting around 7 million users. The incident exposed genetic and personal data and raised concerns about its security practices.
After the breach, regulators fined the company, and investigations found that security measures were inadequate and that responses to the attack were slow. In 2025, the company was sold following bankruptcy proceedings, which added to concerns about long-term stability.
23andMe has since updated its privacy policy and introduced additional safeguards, including stronger data controls, regular security assessments, and two-factor authentication. Even so, some users remain cautious given its recent history.
Customer Service: Similar Support Mechanisms & Experience
Both 23andMe and AncestryDNA have FAQ pages that are your first place to turn to get any questions answered. They also both have an online support request form and a support phone number.
23andMe:

AncestryDNA:

To test these companies’ customer service and support mechanisms, I submitted a question to each service via their contact form, and also phoned them.
In both cases, the customer service representatives answered right away and were friendly and knowledgeable. Each company also sent answers via email within about a day of submitting my questions.
So, my customer service experience was positive, and much better than with some of the other DNA testing companies I’ve reviewed.
Real User Experiences: What To Expect
Not every customer has the same experience with DNA testing services. As I was looking at discussions on forums and independent review platforms, a few consistent patterns stood out.
Common Complaints About 23andMe:
- Technical issues after updates. Many users reported problems following the v7.0 update, including broken parental phasing and glitches in chromosome painting features.
- Low response rates from matches. Some users say it can take months (or even over a year) to hear back from DNA matches.
- Concerns about paid features. A number of users felt frustrated when Premium features were changed or removed after updates.
- Questions about accuracy. Some customers reported that their ancestry results didn’t align with known family history.
Common Complaints About AncestryDNA:
- Inactive or incomplete family trees. Since AncestryDNA relies heavily on user-generated trees, its genealogy features are less useful if matches haven’t built out their profiles.
- Delays in shipping or results. Some users mentioned slow delivery of test kits or longer-than-expected turnaround times.
- Occasional website issues. A few customers reported glitches or difficulty accessing results.
- Subscription limitations. Some users were frustrated that certain records and features were locked behind a paywall.
AncestryDNA vs 23andMe: Which Should You Choose?
For most people, AncestryDNA is the better overall choice. Its larger database and extensive historical records make it the strongest option for finding relatives and building a detailed family tree.
23andMe is better suited to users who want deeper genetic insights, such as haplogroups, Neanderthal ancestry, and health-related reports.
If your priority is genealogy and long-term research, choose AncestryDNA. If you’re more interested in genetic traits and health insights, 23andMe may still be worth considering.
Keep in mind that 23andMe’s recent data breach and ownership changes may be a concern if privacy and stability are important to you.
Take the AncestryDNA test today
FAQ
Which one is cheaper: 23andMe or AncestryDNA?
Both 23andMe and AncestryDNA start at around $99, so there’s no major price difference for basic ancestry kits. Therefore, you will need to base your decision on what each ancestry DNA test kit offers and what you are specifically looking for.
AncestryDNA offers more long-term value for genealogy, while 23andMe includes more features upfront, such as traits and optional health reports. You can also check out some of the other best ancestry DNA kits if neither one provides you with all the data you want.
Who should choose 23andMe over AncestryDNA?
23andMe is a better fit if you’re interested in genetic traits, health insights, and deeper ancestry markers. 23andMe’s ancestry report explores your maternal and paternal haplogroups and your Neanderthal ancestry. It’s less focused on genealogy but offers more detailed genetic analysis.
If your focus is instead on building a family tree and finding relatives, AncestryDNA is likely to be the better choice.
Who should choose AncestryDNA over 23andMe?
If your family genealogy is important to you, AncestryDNA is a better option. This is because AncestryDNA not only has many more people’s DNA in its database, but also many more historical genealogy records.
What does AncestryDNA provide that 23andMe doesn’t?
AncestryDNA provides the world’s largest DNA database and a huge historical genealogy record database. This makes it easier to find relatives and expand your family tree. 23andMe offers a basic tree feature, but it doesn’t have the same level of genealogical data.
Is 23andMe safe after the data breach?
23andMe is still operational and has introduced stronger security measures since the 2023 data breach and subsequent bankruptcy in 2025. However, the breach and subsequent ownership changes have raised concerns for some users. If privacy and long-term stability are a priority, AncestryDNA may feel like the safer option.
As far as privacy is concerned, both 23andMe and AncestryDNA allow you to control how your data is shared. You can also delete your genetic data entirely if you decide you no longer want it stored online.
Which DNA test is more accurate?
Both companies provide reliable ethnicity estimates, but accuracy can vary depending on your background. AncestryDNA may offer more context if your ancestry is well documented, while 23andMe provides deeper lineage insights through haplogroups.
Should I test with both AncestryDNA and 23andMe?
For casual users, one test is usually enough. However, using both can increase your chances of finding relatives, since each company has its own database. If you’re serious about genealogy, starting with AncestryDNA usually makes the most sense.
Why are my ethnicity results different on 23andMe and AncestryDNA?
It’s completely normal to get different ethnicity percentages from 23andMe and AncestryDNA. Even though both companies analyze your DNA in similar ways, they use different reference populations and algorithms to estimate your ancestry. Ethnicity reports are best thought of as estimates rather than exact measurements.

